Here are some key facts about TJ Maxx and Marshalls that highlight their growth and why they’re excellent retailers for brands across most categories:

1. Expansive Retail Footprint

• TJX Companies, the parent company of TJ Maxx and Marshalls, operates over 4,900 stores globally across its retail banners.

• TJ Maxx and Marshalls together have 1,200+ stores in the U.S. alone, making them two of the largest off-price retail chains in the country.

2. Significant Revenue Growth

• In 2023, TJX Companies reported $51.1 billion in net sales, marking consistent growth year over year.

• They continue to outperform other off-price and department store competitors due to their unique value proposition and focus on affordability.

3. Broad Customer Base

• With low prices and high-quality merchandise, TJ Maxx and Marshalls attract a diverse demographic, from budget-conscious shoppers to affluent bargain hunters.

• Over 21% of U.S. consumers shop at TJ Maxx or Marshalls monthly, making it a highly effective platform for brand exposure.

4. High Turnover and Rapid Inventory

• These stores thrive on a “treasure hunt” experience, with frequent inventory turnover. This encourages repeat visits and provides brands with the opportunity to test multiple SKUs in front of a rotating audience.

• Their focus on seasonal products, unique items, and brand-name merchandise ensures visibility for brands in various categories.

5. Wide Range of Categories

• TJ Maxx and Marshalls cater to an extensive range of product categories, including apparel, beauty, home goods, footwear, accessories, toys, and gourmet food.

• This allows brands from diverse industries to gain exposure and test their products in a retail environment that emphasizes quality and value.

6. Gateway to Scale

• Many brands use TJ Maxx and Marshalls as a stepping stone to expand into other major retailers. Success here can demonstrate a brand’s ability to perform in high-turnover environments.

7. Sustainability and Innovation

• TJX Companies has been making strides in sustainable practices and sourcing, which appeals to environmentally conscious brands and shoppers.

8. Minimal Marketing Costs

• Products sold at TJ Maxx and Marshalls gain organic exposure without requiring a brand to invest heavily in in-store promotions or advertising.

Why It’s Good for Your Brand

    •    Exposure to Millions: Getting into TJ Maxx or Marshalls places your product in front of a massive audience with high purchasing intent.

    •    Quick Turnaround: Their dynamic inventory model provides a real-time opportunity to understand how products perform in the market.

    •    Brand Credibility: Association with these well-established retailers enhances your brand’s reputation and can open doors to partnerships with other major chains.

    •    Cross-Category Success: Whether you’re in beauty, fashion, or home goods, the variety in their product offering ensures visibility for your specific niche.

TJ Maxx and Marshalls offer brands a powerful platform to achieve high-volume sales and build consumer trust without the complexities of traditional retail partnerships.